Live Stream Mountain Bike Races

Indiana Interscholastic Cycling League

Imagine trying to kick off a new cycling league in the middle of a pandemic.  That was NICA IN Interscholastic League Director Margret Barawskas’ challenge.  Due to COVID, NICA canceled racing for most leagues around the country. Since the Indiana chapter was a new chapter with fewer participants, they were granted permission to proceed with their inaugural two-race season.  As one of the few chapters racing, this drew attention at the national level.

10dot1 Productions approached Margret with a solution to live stream mountain bike races.  We utilized our proven technology to overcome the natural challenges that a mountain bike course offers.  The 10dot1 team was worked directly with the league officials as they were planning the course layout.  This attention to detail allowed us to place cameras in the ideal positions to provide coverage around the course.  We provided the local public address announcer with a feed and then used his commentary in the live stream production.  10dot1 hosted the stream on our website. Margret was provided with a link that she could share on social media before the event. 

Our solution accomplished:

1. Allowed family members the opportunity to see their athlete compete, even with tight COVID restrictions limiting person attendance.
2. Allowed those spectators that could be at the venue the opportunity to view action throughout the course.
3. Provided exposure to league sponsors by predominantly displaying their logos throughout the broadcast.
4. Provided the league with a marketing tool to showcase the event to every potential student recruit.

The 10dot1 production team exceeded Margret’s expectations. The broadcast provided positive exposure to the Indiana Interscholastic Cycling League. Our mutually beneficial relationship has evolved and continued into the 2021 race season.

#morekidsonbikes

Website: www.indianamtb.org

​ www.nationalmtb.org

Instagram: Instagram.com/inmtbleague